Emotion in its infinite translations

The last few years have brought together the colors of creativity, talent, imagination, and inspiration for DonaFlor. Concepts that, together, make the brand unique and help us to always keep in mind what the heart seeks: beauty. In organic forms, it emerges. From paper to design, it shapes itself bringing new voices. Different visions and the same purpose: to create trends with our design and references with our work.

The partnership between architect Juliana Pippi, director Marcelo Yamasita, and curator Mila Rodrigues has borne much fruit. It created an identity that guides all the brand's launches and establishes a high standard of quality for each line. As in human beings, our DNA is transmitted from one collection to another. Telling stories and creating characters collection after collection. Just like life in its essence.

The Jardim DonaFlor 2022 translated all the lightness and freshness of the wind in its pieces. Each one of them is an invitation to live life outside, feeling the touch of nature on the skin. One of the outstanding presences in the collection is the designer Yukihiro Yamaguchi, responsible for the Obi chairs and the Emon lamps, which combine elegance, minimalism, and simplicity. The creative team also included designer Henrique Schreiber, the duo Lattoog and Rejane de Carvalho Leite.

Nature set the tone for the Varanda Argila, in 2021. Inspired by the indigenous culture and organic materials such as clay and wood, the collection allied the richness of handmade ceramic production with the contemporary production of the industry. For being so unusual, it even had a special soundtrack composed by Luiz Gustavo Zago. Two arts are united by beauty: music and design.

The Varanda Céu, in 2020, evoked the grandeur and infinite beauty that the moon, sun, and stars, hanging in the firmament since time immemorial, can bring out in each of us. Besides celebrating the brand's 15th anniversary, the project brought together renowned Brazilian designers.